5 TIPS TO DRAW MORE ATTENTION TO YOUR COMMERCIAL SPACE
Anthropologists, interior designers, brand managers, and data scientists have spent countless hours searching for the perfect bones and outer-layers of a store layout to optimise the “raison d’être” for retail spaces (aka moving merchandise). Those hours of work have uncovered some amazing insights into human behaviour that have developed into best practices for retail.
Avoid obstacles at the entrance. If you are on the street and cannot keep everything open, place a large door so clients don’t bump into whoever is leaving, and at the same time they feel tempted to touch the exposed merchandise. If clients like the way your business looks and your products are made to look appealing through window, shelf and stock displays, they are likely to spend more time and money at your shop.
Always maintain the exposed merchandise at eye level. This way, the merchandise has a prominent place, so clients can easily see what’s been featured. No more bending to see the merchandise! Create themes for displays that reflect your business’ style and personality. Use your window display to make a statement about your business – for example, to say your brand is elegant, sophisticated, edgy or contemporary.
The right lighting highlights the product you want to sell. A white light throughout the store does not highlight anything and still gives the impression of “Dollar Shop”. Keep it bright, but warmer. You can set yourself apart from your competition by making your retail space warm, friendly and approachable.
If you want your products to pop, it should be in front of a dark, smooth background. If it is an environment such as a restaurant or a cafe, it depends on the intention of the business, but if the client rotation is high, strong colours such as red and orange are ideal, but if clients spend hours in, then neutral colours such as greys or tons of beige go well.
The spaces where people walk must be spacious, so that those who are standing do not disturb those who want to walk. Corridors should be at least 1,10m wide. When deciding upon a layout for your retail space, carefully consider your products, desired consumer behaviour and square footage you have available.