Our founder, Cindy Pellegrino, has been passionate about interiors since her childhood in Brazil, where she created harmonic spaces from a young age. Growing up under economic and political uncertainties challenged her imagination, and she would mentally transform every space she walked into, making it both welcoming and aesthetically pleasing.
After moving to Sydney, Australia in 2011 with a thirst for knowledge to pursue her career as an Interior Designer, Cindy studied colour, surface design, interior design and decoration at the International School of Colour and Design. Cindy’s marketing background, combined with her interior design education, has enabled her to create truly forward-thinking design concepts with consistent originality and style.
With over 15 years of marketing and business development experience, Cindy’s passion in design has always focused around commercial projects. Her understanding of buyer behaviour, customer service, promotion, branding and market research, assists her in making targeted decisions with clients.
Cindy’s creativity is entrepreneurial, using business data to analyse the impacts of design in business. Her refurbishments have proved to positively impact both customers and employees, with different aspects of the design contributing to overall client satisfaction, which inevitably leads them to recommend the business to others.
“My interior design style embodies minimalism and sophistication whilst functioning practically and offering a highly-crafted sense of place.” – Cindy Pellegrino